Have we all gone nano-crazy?

Seems like every product in the CVS aisle is trying to jump on the nanotechnology bandwagon. And thanks to a website created by the nonprofit group Project on Emerging Nanotechnologies earlier this year, anyone with a computer can browse the 200+ nano-products now commercially available. (The list includes, among the somewhat mundane face creams and household cleaners, the more surprising odor-eating shoe inserts, foam neck-support pillows, and even chocolate-flavored bubble gum.)

Here are a few of my favorite products, along with the hype they tout on their websites about those teeeeny tiny nano-ingredients (in no particular order):

Fullerene C-60 Day and Night Cream
Zelens, UK

“Fullerene C60 is a naturally occurring microscopic form of carbon, of the same purity as a diamond, which was found to have remarkable anti-oxidant properties. The key to the power of Fullerenes C60 lies in its shape. Its 60 carbon atoms are arranges like a soccer ball, with 32 surfaces. Each of these surfaces attract, and neutralise, the damaging free radicals, leading scientists to call Fullerene C60 the ‘radical scavenger.’”

Rénergie Microlift
Lancome, France

“Microlifters are made of nano-particles of silica and proteins form a network to immediately lift and tighten skin.”
(http://www.lancome-usa.com/_us/_en/skincare/animations/renergiemicrolift/ discover.aspx?CategoryCode=AXESkincare&&&&)

Nanosilver Antibacterial and Deodorant Insole
Goodweave textiles Co. Ltd., Taiwan

(NB: for this one, I only wonder how much hype was lost in translation…)
“Nanosilver textile fiber has the ultra strong bacteriacidal power. Sterilization rate reaches as high as 99.99%. It may deodorize, stop itching and effectively prevents the athletic foot blood circulation, a moisture absorption and release of perspiration. The high permeable material quality, it can often guarantee the foot dry and neat.”

Nanoceuticals Slim Shake Chocolate
RBC Life Sciences, USA

“NanoCeuticals™, with nanoscale ingredients, allow RBC to create products that:
-Scavenge more free radicals
-Stimulate the source of energy
-Increase hydration
-Balance the body’s pH
-Reduce lactic acid during exercise
-Reduce the surface tension of foods and supplements to increase wetness and absorption of nutrients

Contour-Foam Silver Neck-Support Pillow
Sharper Image, USA

“Ultra-fine silver particles are infused throughout Sharper Image's exclusive space-age Contour-Foam Silver products. Created by advanced nanotechnology ("nano" indicating one billionth), these silver nanoparticles average only about 25nm (nanometers) in diameter — one 200 thousandth of a human hair — invisible to the eye but adding immeasurably to you well-being by making this pressure-free, comforting part of your home environment cleaner, fresher and healthier.”

Nanover Hair Care
GNS Nanogist, Korea
“NANOVERTM Shampoo using nanosilver technology, ingredients go into hair quickly and deeply, has outstanding moisturizing and dandruff removing effect.”

NDMX Golf Balls
Nanodynamics, Inc., USA
“The much-anticipated launch of the revolutionary ball based on patented NDMX™ hollow metal core technology is ready for fairways and greens worldwide. Not only that, NanoDynamics™ has added a nano-enhanced polymer companion ball, the NDLiNX™, to its offering!”


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