2.26.2007

PETA Porn

Feeling salacious? Feast your eyes on PETA's new ad campaign.

The text, in case you can't make it out under those mounting stick figures:

"Your parents do it. They are probably doing it right now. But you don't want to know that. Just like you don't want to know what happens to chicks and chickens on factory farms. You don't want to know that behavioral scientists have discovered that the cognitive abilities of a chicken rival that of cats, dogs, and even young humans. But, whatever, as long as it tastes good, right?"

The text of the ad resonates with me: indeed, if I really thought frequently about how animals are slaughtered, then I wouldn't eat meat. But since I like the taste of meat, I'd just rather not think about those unpleasantries. The problem with the campaign, for PETA, is that this ad doesn't make me think about it more; it doesn't linger. If they're going to take the "guilt trip" approach, then it seems like they should showcase some photo that elicits feelings of guilt: a bloody corpse of a cow, or some other scene out of Fast Food Nation.

(hat tip, Shelley)

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